jowat international — pidilite india is not only famed for its unique cultural heritage and sights such as the taj mahal, it is also renowned for its strong economic growth. a german–indian cooperation as one of india’s leading adhesive manufacturers, pidilite is now re- sponsible for distributing the jowat range across the subcontinent. the two companies share similar values and objectives, which is the perfect foundation for jowat as it seeks to gain a foothold on the rapidly grow- ing indian market. anyone looking for adhesive in india is sure to come across the name fevicol time and again. this traditional brand is ubiquitous in its home country – so much so, in fact, that the name has become a widely used synonym for adhesive in general thanks to its popularity within the adhesive market. pidilite is india’s largest manufacturer of adhesives and sealants and its target markets include the wood, furni- ture, packaging, automotive, textile and handi- craft industries. in fact, pidilite products can be found in virtually every household in india. the group’s range has recently further ex- panded, with the exclusive rights to market jowat products in india as well as in the neighbouring countries of nepal, sri lanka and bangladesh. this cooperation is part of jowat’s triad strategy, which has seen consist- ent growth across its sites in europe, america and asia over the years. but instead of com- »by sharing many of the same ideas, we are in an excellent position to serve future customer needs in all growth markets.« klaus kullmann, managing director sales & marketing peting with each other within the indian market, jowat and pidilite have joined forces as equal partners. by working together, the two companies see excellent opportunities for growth within their target segments, not least because their respective strengths can be combined to maximum eff ect. jowat can count on a company that is well established and respected in its home country, to market its already successful brands, while pidilite can take advantage of jowat’s selection of ad- hesives as a logical extension of its own range in terms of technological progress. as jowat managing director, klaus kullmann, puts it, “by sharing many of the same objec- tives and strategic alignment concepts, we are in an excellent position to serve future cus- tomer needs for quality products in all growth markets where custom-made adhesives are required.” bharat puri, managing director of pidilite industries limited, also sees huge advantages in the new partnership: “this co operation is perfectly in line with our aspiration to continuously improve our market position, which is already strong, especially in the fi eld of adhesives.” in addition to their sales partnership, both companies are also involved in a technical co- operation in the area of hot melt adhesives. the increasingly popular product range of thermoplastic hot melts is in high demand in a variety of diff erent applications, such as in modular furniture production, and is set to be expanded further. jowat is look- ing forward to this and other joint projects and has a positive outlook on its market prospects in india. so all that’s left to say is ऀऀऀऀऀ ऀऀऀऀऀ ऀऀ “here’s to a successful cooperation!” 17 17