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Kundenmagazin 2016-05 EN

16 Paper | Packaging Industry TEAMWORK The sensory attractiveness of products at the point of sale becomes more and more important. A product’s packaging has a great influence on a customer’s decision whether to buy it or not. Therefore, materials used for packaging un- dergo multiple complex finishing processes to provide a superior surface and create articles that are highly attractive. in premium print finishing Adhesives and varnishes used in the manufacture and finishing of packag- ing materials have to provide more than just a strong bond. They also must be adapted perfectly to each other to ensure efficient finishing pro- cesses and to provide a high-qual- ity and visually appealing finished packaging. Adhesives and varnish- es developed in the Jowat labora- tories are team players – perfectly adapted to each other, facilitating an ideal interaction of all components. In the manufacture of superior prod- uct packaging, the available technolo- gies for print finishing are pushed to their limit to develop their full poten- tial. Print sheets undergo numerous finishing steps before the process is completed: printing, film lamina- tion, grooving, notching, embossing and then assembling. Alternatively to film lamination, surfaces may be

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