Insight Into the Jowat History: The First Trade Fair

Then as now, trade fairs have played a major role for Jowat. The enterprise’s own booth at “Ligna” in Hannover marked the start in 1971. What began as an integrated part at the Hannover trade fair, soon developed into the independent “Ligna Plus” in 1975. Since then, Jowat has never missed the biennial trade show.

Today, Jowat uses about 40 trade fairs around the world to stay close to the market and to its customers and partners.