Jowat Image brochure EN

22 Brands have fascinated at all times. Brands are omnipre- sent in our daily life. They have the power to make us believe in the product’s outstanding quality and performance, in the focus of the brand-owner on us as customer, and are highly efficient in bringing a message across. How strong B2B brands become embedded in the customer mind is often quite complex and based on a history of many individual, satisfactory customer relations. Just like these, the brand is usually in a continuous development during the history of a company, constantly adapted to fit the “Zeitgeist”, target group requirements and technical possibilities. Brands are reliable suppliers, partners we trust, and the vision- aries of their industries. This was their role at all times, and it will not change. ”We stick to our promises” – For us at Jowat, our target is set higher than being recognized worldwide as a brand – we aim to keep the promise of the performance tied to the brand Jo- wat, at all times in our relations with each and every customer. BrandBrand

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