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Jowat Magazine 2013-01 EN

P|12 Progress JowatAG has a high level of commitment in this regard and we test our products in depth and detail – also with regard to the migration potential. This means that we want to know if components of an adhesive formula- tion can migrate through barrier layers of the packa- ging materials into the food itself, where it could re- present a risk. The whole topic “Migratory limits from adhesives in food packaging” is highly confusing, there are no clear guidelines for any unsuitability of certain adhesives and substrates, legal regulations differ from one country to the next. We are most interested in a solution which would apply cross-border, therefore we consistently pursue the same goal in our research and development processes: To prevent migration. Consumers buy products – also food – because they need them, they want them, and because they improve their lives. In this context, where does the adhesive come in to supply added value? Manfred Kubo: We aim at supporting our customers to provide a high-quality, healthy food product, which is contained in an undamaged and attractive packa- ge. The appearance of a package determines the consumer‘s expectation on the quality of the product contained. Consumers are especially sensitive when it comes to purchasing food, and they react with spon- taneous refusal if the package is damaged. It does not matter how many processes of manufacture, filling or transport there are, or how large the stress may be which the packaging and the adhesive must withstand in the course of manufacture and transport. The pa- ckage must meet the promised message: Protection of the content. Interview partner Editor Annette Menzel talked to: Manfred Kubo, Jowat AG (Director Industrial Division Paper | Packaging) Packaging in direct food contact: appealing and with food contact approval Industry Paper | Packaging Interview partner

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