“We are stringently pursuing our strategy to address the whole American market beyond Canada and the USA via our US-American affiliation. With its currently four South American subsidiaries, Jowat Corporation now has high sales potential in very promising regions with attractive growth markets“, states Klaus Kullmann, Member on the Board of Directors of Jowat AG with responsibilities for Marketing and Sales.
Marco Kubitza, Managing Director for the Jowat subsidiaries in Colombia and Chile, summarizes: “In South America, we are seeing prospering economies with growth rates above international averages, and in consequence an increased demand for innovative industrial adhesives. We have the capacities, the right products, and can supply these markets via our US-American affiliation from its location in North Carolina, without any complicated logistics. The local political and commercial environments in Colombia and Chile are solid and facilitate cooperation“.
In both countries, the market segments in focus are the wood and furniture as well as the paper and packaging industries. The hot melt adhesives from Jowat of the product groups Jowatherm®, Jowat-Toptherm®, and Jowatherm-Reaktant® form the basis for the comprehensive adhesive range which Jowat Corporation can supply to the South American market.