Everyday consumer products such as food, toiletries and cleaners are fast moving consumer goods (FMCG) that are bought frequently and spontaneously, and which are quickly replaced again on store shelves. The high turnover rate of these products is matched by the speed in the packaging process. They are characterised by short cycle times in highly efficient processes, flexible format changeovers for the fast production of a multitude of different products, and short-term design modifications to meet the zeitgeist of the times. The latest trend of open packaging, for instance, facilitates a better view of the product and draws the customers’ attention to the article at the point of sale. High-quality packaging solutions have tomeet increasing demands. Especially in the case of fast moving consumer goods, a functional and high-quality packaging with a superior appearance can be a decisive factor in whether a product is bought or not. This is particularly true for packaging with a high emotional experience factor, like confectionery packaging.
In food packaging processes, the requirements are generally even significantly higher. In addition to facilitating an attractive appearance and easy handling, the packaging also has to protect the product. Cases of mineral oil migration into food, especially from recycled paper packaging, have marked the food industry. Therefore, food safety is a major concern, and suitable solutions, such as reliable barrier layers, are needed.
The many different challenges can be tackled only in cooperation with competent partners with the necessary expertise and understanding of the industry. Jowat supports processors with innovative, tried and proven adhesive solutions and a comprehensive advisory service for the entire value chain in the food and consumer goods industry – with the permanent objective of facilitating perfect packaging solutions and efficient processes.
Find out more in our Industry Information "Adhesive solutions for the Food and Consumer Goods Industry".
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