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ePaper created 2015-02-11, 12:30:33 | version 1.34.01
16 It is not only a question of good taste, but also one of visual appeal: The content of a beverage package has for a long time ceased to be the only consideration for a customer when faced with a necessity to choose from the offers in the supermarket. The packaging is design object and guides the purchase impulse: Whether in striking colours, purist of the content. Whether large containers or to-go format, the right beverage should be pretty to look at and at the same time be packaged to meet all functional consumption necessities. The all-time favourite for customers is still the bottle. Which settles the design credo for all other kinds of packaging “Shaped like a bottle”. Endless variety – a challenge for technology and industry Unit sizes of beverage cartons vary widely, and today, they already start with a content of 0.080 litres. Each individual size requires its own matching production process. This is a challenge for the competence of engineers and business economists alike, to provide an economical answer to the dynamics of increasing line speeds, format and product switches, shorter cycles of designs and products. These beverage industry like Jowat AG. After all, the increasing variety also affects the adhesives used in the production process. The best example for this is the trend towards miniaturisation of beverage packs with attached straws. Each step must be perfect: straw application within millimetre tolerances The trend comes from the far east. There, mini-packs are there already real lifestyle products: fast consumable content, easy to handle, and stylish. From the technical side, the total surface of a rectangular pack of 0.080 litre is 42 x 33.72 cm, which means the straw has to be attached to only 30 cm² of the surface. The base of the “brik” amounts to only 14 cm². Each second, modern adhesive applicator systems attach 7 to 8 straws. Each and every one of these must be placed with total accuracy. For the end consumer, this is a matter of course, but for the production technology, it is a real challenge. When the straw is attached to the package, numerous factors come and very diverse material properties. An adhesive must bond the OPP foil in which the straw is wrapped to the