Jowat Magazine 2014-01 EN

Automotive | Textile | Electrical Industry Superﬁne dosing of adhesive in China for global communication Highest precision on s Everyday communications without smartphones has be- come impossible. But it may be surprising that the major process for assembling these devices is bonding. The supplied by Jowat Adhesives Co. Ltd. in Beijing. Dr Ralf Schelbach (Executive Manager) and Dr Xaver Karsunke (Business Development Manager) could convince their Chinese customers: Bonding on the most minute surfaces in smallest adhesive dosages is best carried out by Jowat adhesives in combination with the appropriate application technology. Editor: Dr Karsunke, how did it happen: A customer calls, introduces himself as a manufacturer of eletronic devices, and requests a supply of many, many cartridges of Jowat adhesives? Karsunke: By now, this is reality. Before this, a Chinese distribution partner had contacted us because the local market for manufacturers of smartphones respectively for “electronic manufacturing” grew with immense speed and this trend is continuing. The International Data Corporation (IDC) is predicting an export rate for China in 2014 of already reached 360 million. This equals a rate of growth of almost 25 percent. The potential is extraordinary. And the 08

Jowat Magazine 2014-01 EN

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