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ePaper created 2015-02-11, 12:30:33 | version 1.34.01
20 Product Technical Application Consulting New, but not altogether new, is the renewed pooling of our technical appli-cations competence in TSS. internally and externally, are clear structures, responsibilities and com- petencies. Our customers can now take advantage of this pooling effect by utilising our even more compre- hensive technical service and support competence, especially under consi- deration of the cross-industry know- how. Editor: Mr Schulze, you are the new Director of the department Product Marketing. What is your job? Schulze: Together with my team, I am focusing on new market oppor- tunities in the context of the Inno- vation Management of Jowat. We search for cross-industry potentials to continuosly supply our customers with innovative adhesive systems. We also provide highly competent consulting services with close cu- stomer contact. Editor: Mr Schulze, what became of the Industrial Divisions? Schulze: The Industrial Divisions of Jowat have been absorbed into the two areas Product Marketing and TSS. The project engineers so far associated with TSS, and the application engineers from the Industrial Divisions, are now working in the same organisational unit and the same processes. Editor: Mr Erb, that’s something for which I want some more detail: How should Jowat customers imagine the widened responsibilities of TSS including the technical application support, and how exactly will the from this? Erb: The merger and expansion, especially in the area application technology, will give us more capa- cities in the future, both for technical consulting services of our customers, and also for the internal handling of technical matters, for instance for the qualifying process of products before market introduction. The entire TSS team will – as before – support Natio- nal and International Sales. This covers the technical handling of complaints, the packaging management, our technical test laboratory, and the technical documentations. In addition to the also offer this service to our customers in the context of presentations and training. Below the line, our customers additional support capacities, and an optimised technical consulting. We are able to supply a fast, competent and absolutely comprehensive and coordinated service. Editor: Mr Schulze, “fast, competent and absolutely comprehensive ser- vices” that sounds good. But what does the establishment of Product Marke- ting mean? How does this create added value for customers? Schulze: Product Marketing is not