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Jowat Magazine 2014-01 EN

04 A working and private environment, characterised by increasing complexity and dynamics, is a major challenge for individuals and also for all kinds of organisations. As soon as we have halfways mastered a difficult task and developed a solution for it, the original situation has changed again. globalisation and multiplying networks among the inter- actions of the economy, of work, but also of private lives, accelerated changes due to modern technologies and socio-demographic shifts (migration, competition among the “young” and “hungry” and the “old” and “saturated” states), changing values and megatrends like urbanisation, mobility, internet usage, ecology, and individualisation, as integrated processes of change with impacts on all aspects of society, rising demands on products, services, and in con- sequence on people as well as on processes that are performance in less time), the multifunctionality of devices which are expected to become at the same time smaller and more easy to handle, a rising rate of innovations accompanied by shorter innovation cycles. Focus Compacting on In this more and more compact environment, with its constantly higher demands, we will only be able to remain competitive if we focus on adapting to it. There are several developments which together create this perceivable compacting effect: Successful response to increasing dynaxity

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