Jowat Magazine 2014-01 EN

is what we encounter for instance when we work together with our customers and partners to optimise adhesive application amounts, or the manufacture of packaging units that tend to get smaller and smaller, or perfectioning of technical products that are constantly becoming more complex. We as an organisation also face the challenge of the compacting trend, by permanently examining our corporate structures and implementation of adequate changes in our processes to ensure a long-term optimum response to the demands of the market. Enjoy reading the next pages with captivating information on these and other topics. Dr. Ralf Schelbach Contents 03 Just a small sip Growing beverage markets and increasing demands for perfect packaging 15 New focus: Product Marketing and Application Engineering Organisational realignment for more transparency and closer customer contact Global 19 Inside Jowat People, analyses, perspectives, events in a global environment Inside 22 We have packaged this edition of our customer magazine into a new format for you. We would be very pleased to get your response to this new face of “Progress”, with possible improvements and topics and aspects you want to see covered in the future. Please participate in our current online customer questionnaire, where you can win some interesting prizes. We are looking forward to your feedback under http://survey.jowat.com P.S. Paper | Packaging Industry

Jowat Magazine 2014-01 EN

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