efficient processes, flexible format changeovers for the fast production of a multitude of different products, and short-term design modifications to meet the zeitgeist [...] Everyday consumer products such as food, toiletries and cleaners are fast moving consumer goods (FMCG) that are bought frequently and spontaneously, and which [...] quickly replaced again on store shelves. The high turnover rate of these products is matched by the speed in the packaging process. They are characterized by
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